Moosend has the most advanced email tracking feature to help you keep track of your email campaign performance. Get real-time analytics and reports to fine-tune your performance and systematically grow your business. What is email marketing? Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.